The CREA Credential Award is the only award for the self-presentation of communication agencies. It offers agencies the opportunity to assess their self advertising. The jury comprises marketing decision-makers from companies and representatives of trade media. Consequently the submitted work is judged from the viewpoint of potential clients. It is awarded by cherrypicker – specialist for agency selection and management and the Kommunikationsverband e.V.
Conditions of entry:
Agencies from Germany, Austria and Switzerland may submit entries. Agencies are divided into categories (e.g. advertising agencies, media agencies etc.). Submitted are documents in printed or printed-out form, a brief description of advertising period, target group and results.
Prizes and awards:
The jury may award the »Crea« to the first prizewinner. It is awarded only to agencies. For outstanding special achievements the jury can award the certificate »Distinction«.