"Media Perspectives" is a professional journal with scientific character. Founded in 1970, the magazine is published by the association of the ARD advertising companies and it monitors in factual, analytical articles the situation and development of mass media in Germany and other countries.
Analyzed also are developments in other media fields, for example, the advertising market, cinema, film, newspaper and magazine sector. In the theme area of film the keynotes include the relationship of the film industry and television.
Publication: monthly